Australian Film – My Year Without Sex
Arenafilm and Beyond Neutral® were exploring ways to effectively, efficiently and sustainably reduce Australian films’ carbon footprint. Hibiscus Films (My Year Without Sex’s parent production company) wanted to reduce its film’s carbon footprint and improve its sustainability. Beyond Neutral® helped them achieve their goals and produced a case study to support their claims and to assist future initiatives.
The following synopsis covers the key points from the case study. Contact us if you would like to discuss this project – especially if you are thinking of how you can apply this to your next project.
- Identify available information in existing accounting systems.
- Identify those areas where data is not collected, is unusable or is held by third parties.
- Estimate the film’s carbon footprint enabling informed decisions about the offsets needed.
- Reducing the film’s carbon and environmental footprint.
- Improving My Year Without Sex’s sustainability, both environmentally and socially/ culturally.
How Were These Achieved
- By undertaking internal actions whenever possible and feasible.
- Setting policies and procedures to facilitate the minimisation of its environmental impacts.
- Communicating with and informing its staff, cast and crew.
- Identifying their carbon footprint and documenting it in the case study.
- Offsetting identified emissions plus an extra amount in recognition of unquantified emissions.
- Sourcing offsets that provide a sustainability dividend.
- Contributing to a social/cultural sustainability program.
- Making a summary of the case study available.
- 69 tonnes of CO2e:
- Scope 1 (direct): slightly over 5 tonnes, Scope 2 (indirect – electricity): 13.5 tonnes.
- Scope 3 (indirect – others): quantified emissions > 2.5 times Scope 1 and 2 combined.
- Scope 3: other sources identified but no data available to calculate emissions.
- Calculated using actual data, or proxy data combined with a series of assumptions.
Twin Imperatives: Climate Change and Sustainability
- 100 tonnes of Gold Standard Verified Emission Reductions (VERs) purchased and retired.
- Offset exceeded footprint by 31 tonnes (almost ½ of all emissions quantified).
- Gold Standard provides an accredited sustainability dividend.
- Ensures offset projects contribute to sustainable development through inclusion of social and environmental indicators and broad stakeholder engagement.
- VERs from a NZ wind farm, first Joint Implementation project to achieve the Gold Standard.
- Straight Talk 2009: Oxfam Australia’s cultural/ social sustainability initiative
- Focus on Indigenous and non-Indigenous women working together.
- To advance reconciliation and achieve greater justice and equality.
- Additional to internal efforts/offsets to reduce impacts and improve sustainability.
- Complements My Year Without Sex’s Gold Standard offsets’ sustainability dividend.
Issues Identified: The Boundary
Setting the boundary is complex and strongly influenced by the footprint reduction goals. Issues include:
- The emissions a film controls.
- Coverage and treatment of Scope 3 emissions specifically relating to the film.
- The ultimate boundary of the wider film industry.
Issues Identified: The Footprint
To deal with some of the boundary issues in footprinting a film, an approach was established that tried to be as broad in coverage of possible emissions sources as possible. Issues include:
- Lack of actual energy or emissions data/ information in the film’s accounts and records.
- Using proxy data derived from financial records or estimated using assumptions.
- Calculation of emissions when data is not available or is inferred from proxy data.
- Additional data/ information needed to improve the calculated footprint’s accuracy.
- The level of offset needed after undertaking internal actions.
Issues Identified: Carbon Neutrality
“Carbon neutrality” issues were dealt with by opting to offset a specified emission level greater than that identified and to leverage a sustainability dividend from the purchase of quality offsets. Issues include:
- Carbon neutrality’s meaning.
- Credibility of carbon neutrality claim’s dependent on the boundary chosen.
- How to maximise credibility, sustainability and greenhouse effectiveness.
Future Opportunities and Improvements
Further research and better quantification processes will assist individual films and the wider industry to:
- More effectively identify their footprint.
- Identify and undertake internal actions to reduce the footprint.
- Offset a known and justifiable quantity of emissions.
- Establish the credibility of a film’s and/or the industry’s claims.
- Demonstrate a commitment to addressing the twin imperatives of greenhouse and sustainability.